Bershidsky concludes that while most of these factors are outside of the industry's control, there may still be other, less measurable factors at play. Watches, especially of the Swiss variety, still represent an Old World status. And they're still being sold that way, even to a generation that increasingly looks to the future and what technology can do for them. The industry has also suffered from a replica rolex lack of response to the growing threat of technology and attractive gadgets like the Apple Watch. More wearables than Swiss watches were shipped globally in February, according to Bloomberg. With many would-be customers saying they can just check the time on their phone instead of wearing a watch, this trend isn't likely replica watches uk to slow down. Traditional watch brands have also been reluctant to transition to online sales in an attempt to maintain their air of prestige, but this runs counter to customer's overall changing preferences for online shopping. Respected watch news blog Hodinkee, for example, has seen some replica omega success selling vintage and modern timepieces in its online shop. Switzerland doesn't seem fazed by this. In fact, only one Swiss watch company, Tag Heuer, has even released a smartwatch. Only 25% of Swiss watch CEOs see wearables as a threat, according to a 2015 survey from Deloitte, even though the hardest-hit watch category this year is the one that wearables like the Apple Watch typically fall into. Brands will be forced to replica watches sale adapt to these growing forces, however, simiarly to how they did during the quartz crisis. What comes out the other side may not look similar to the watch industry we have now, but the sooner the industry can adapt, the better off it should be.


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